I’m a fan of Yaro’s work, but I think that his business has internal cancer. It might not be showing now, but it will show in the future, and it’s going to hurt his business.
I’ve been getting slaps on the hand for saying this, but Yaro doesn’t really communicate with his readers and subscribers as much as he should be communicating, and connecting with them. Because of this, his relationship with these prospects are dwindling, which results in monolith drops in sales for Starak’s business.
Right now, Yaro is keeping his head above water by replying back to comments on his blog, but that’s it. He only connects with his readers and prospects by replying to comments on his blog, and only a small few leave a comment, and even a selected smaller few get a reply. But Yaro has more than 32,000 readers, what about them? He’s not communicating with these readers, and because of this, Yaro isn’t getting the most out of his business.
Before, you couldn’t do anything about it. Blogger’s didn’t have a way to contact the subscribers to their blog if they don’t leave a comment, but now we have the technology. We have Blogcatalog.com and Mybloglog.com to help us communicate with our visitors and create a stronger community, Yaro has these tools, but he’s not using them to communicate with the readers of his blog he’s not able to reach, he’s only using it to grab more traffic to his blog.
Yaro isn’t extending his communication with the readers of his blog. Of course, he can’t connect with all 32,901 of his subscribers, but he can connect with a large majority of them and result in more sales than he could possibly imagine. Unfortunately, Yaro isn’t extending his communication, and if he doesn’t fix this, he’s not going to be maximizing off of the true potential of his blog.
Tags: funnel marketing, internet business, internet marketing, matthew castro, online business, online marketing, reverse funnel, reverse funnel marketing, reverse funneling, reverse funnelling, reversed funnel, reversed funnel marketing, reversed funneling, reversed funnelling, the real reverse funnel
